[Project Web Design #8] Web analytics tools

There are many web analytics tools available for site master to use. Besides Google Analytics introduced in Lecture, the following are good alternative:

• Woopra: a new tool that is ideal for less trafficked websites, especially for blogs. It offers standard metrics that Google does. Besides, it has real time visitor analysis and a built in chat tool to chat with the visitor through a popup window.
• Crazy Egg: a tool that like an advanced version of Google Analytics. It allows you to visually see EXACTLY THE SAME where visitors are clicking on your site. It is great for you to find out which area are popular and not.
• Enquisite: a free tool but do not have search engine reports. However, it is still enough for you to analyse your site to help you making your site better.
• 4Q: a tool that will survey your visitors. The answers should provide enough data to tell you why your visitors are doing. It is free and easy to set up. It should be a good choice if you want a survey tool instead of getting numbers from others.
• ClickTale: a tool that enables you to record and watch what your visitors do like usability test. It takes only few minutes time to set up and let you know what your visitors are doing, the mouse moving pattern, how far they scroll.